If you heard that Lego was doing another hypothetical reboot of Bionicle sometime in the future, and you were asked to advise the new story/marketing team on what to and what not to do, in the interests of keeping it faithful to the core of what Bionicle’s about, what would you tell them? What do you see as being that core?
19 Likes
Keep it aspirational. We always aimed the story for an older audience than the toy was aimed at, and that seemed to work. Granted, it has been a lot of years since then and a lot has changed culturally, but I still think younger kids will always aspire to be older kids.
40 Likes