Pronunciation Finale: Lewa

Good morning once more. I understand this has been a point of contention for many years, however a recently dug up quote regarding how the name “LEWA” is said has brought the conversation back to light.

Q: Is it Lee-wah or Lay-wah?
Greg: Depends on who you talk to. Seriously, everyone at LEGO has a different pronunciation.
Q: So there’s no right or wrong? Cuz I was talking to two BZP friends. One said on BS01 its lay-wah and the other said you told him lee-wah lol
Greg: I have always pronounced it Lee-wah, but I would probably consider the movie pronunciation official.

That being said, a variety of community members that have recently brought this discussion to the floor once more have asked that this question be forwarded on to you.

Is the quote still accurate, or is there something you would point to as the definitive pronunciation? Hopefully, this’ll put it to bed for good.

As always, thank you for your time and I hope you are well!

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