Both the logo and the name for the Han Solo film bothers me.
For starters, the logo. It's generic beyond belief and doesn't really convey the feeling that you're going to go see a movie about Han Solo. Sure, there's a comparison to be made here when it comes to the slight tilt it's on since Empire had a similar thing going on, but the connection is loose at best. Honestly, I preferred the DL-44 logo variant we saw a while back on the production team's shirts.
Then there's the name, Solo: A Star Wars Story. Although "Solo" is a pretty boring name, I think it's fine for what it is. However, my real issue is with the tacked on "A Star Wars Story" phrase. Why would you relegate the story of one of your most important and well known character's lives to a tag that makes everything seem smaller, less grandiose? It worked well in Rogue One because that's what their story was: an extremely small piece of the SW puzzle. However, Han Solo's life isn't that kind of tale. It's not apart of a Star Wars story; His life is apart of THE Star Wars story. Is this point small in the long scheme of things? Yes, it it, but it annoys me beyond belief.